Increasing Ecommerce Profit

#EcomChat on Monday 4th January will discuss “Increasing Ecommerce Profit”.

“Revenue is vanity, profit is sanity” – there are lots of quotes like this around, yet often retailers focus on revenue. We talk about businesses based on their turnover at least as often as we do their profitability. This week, we’ll therefore delve into profit, whether it is the most important metric, and how to increase it.

As ever: there will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

1. Is profit the most important metric for retailers? Why/why not?
2. What are some of the ways retailers can increase profit, and how can others achieve them?
3. Who does this well?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.