Ecommerce & Trading

Last week we talked about ‘2nd purchase’. This week we’re going to go a little broader: Trading.

Here are the 3 questions:

1. What does ‘trading’ mean in Ecommerce, and what sort of practices should retailers put in place?
2. How do you include different marketing channels in ecommerce trading?
3. What kinds of metrics can you use related to ecommerce trading?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.