Effective Online Advertising

Have you seen the latest Ikea advert? It’s a print ad that asks mothers to basically pee on a small area, which uses chemical detection to show if they’re pregnant, and then reveal a special offer. A bit off the wall but certainly grabs your attention.

So this week we’re going to look at what creativity means for online advertising. With so many brands fighting for ad space online, what can you do to make your ads get the attention they deserve (and some deserve more than others!).

As ever, there’ll be 3 conversation starter questions:

1. What creative techniques can you use to differentiate your ads?
2. How do you use the tools available to make your ads stand out?
3. What examples can you share of what you consider/know to be effective online advertising?

That’s it. Do join us if you’re reading this ahead of time, and do browse through the hashtag if you missed it.

Thanks and here’s to another wonderful week of #EcomChat indulgence.

Dan & James

p.s. Don’t forget the forums! It’s free to join and post content, a great way to ask smart people questions and get free answers:)