Email Marketing & CRM

#EcomChat on Monday 29th June will discuss “Email Marketing & CRM”.

Email Marketing is one of the big Ecommerce marketing channels. In the past it was generally a ‘once a week’ (or sometimes once a day) email newsletter channel but, more & more, sites have become more specific & send emails at a customer level either alongside, or instead of standard email newsletters.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

1. What is ‘CRM’ and what is the point of it for ecommerce companies & retailers?
2. Should Ecommerce companies still be sending standard Email Newsletters? How do these fit alongside CRM?
3. Who does Email CRM well? What tips/tools do you recommend for companies getting started in this area?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.