Email Marketing & The Joy of Preference

#EcomChat on Monday, 12th May 2014 will be on “Email Marketing & The Joy of Preference”. As ever, there will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. Can you do email marketing properly without a preference centre?
2. Do you need to give customers control or do it via your data?
3. What techniques work for creating winning email segments?

Join us at 1pm UK time on Monday 12th and do share this post either on Twitter or via email with anyone you think would be interested.

Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.