Finding New Customers

#EcomChat on Monday 10th August will discuss “Finding New Customers”.

“New customer acquisition” is always a hot topic for ecommerce companies. The general perception is that trends here have changed over the last few years: Facebook & Twitter now offer viable ads tools, SEO has been squeezed by Google, companies are using email more as a growth channel as well as retention.

So is this the case? Which are the big customer acquisition channels, and what tips/tricks do you have?

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

1. What are the best ways for ecommerce companies to find new customers?
2. How should ecommerce businesses measure & attribute new customer acquisition?
3. Who does this in an interesting way? (eg. Offline methods, ‘100% free channels’, etc)

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.