Creative on-site Christmas campaigns

[James]

Which retailers do you think have done something creative, interesting in terms of on-site content for Christmas marketing campaigns?

I’ll kick off with the Jo Malone daily offer advent calendar – nicely designed, visually appealing. Not a new idea but a nice execution, although mobile UX is a bit twitchy when opening each offer.
https://www.jomalone.co.uk/daily-offer

What’s the best creative/ecommerce execution you’ve seen?

thanks
james

[Gerry]

Was intrigued by the naughty elf campaign by poundland, very brave and not typically in keeping with what you would expect a highstreet, relatively cheap and cheerful brand to produce – https://www.takeitoffline.co.uk/social-media/has-the-naughty-elf-gone-too-far-where-is-the-line-in-social-campaigns/

[James]

Yep I think it’s quite a smart play by Poundland. It’s cheeky enough to tap into people with a certain sense of humour, the polar opposite of most Christmas marketing so bound to get attention and be shared, and if the overwhelming response to the first messages was negative with no +ve reinforcement, easy to drop the campaign.
I found the tweets most amusing. I expect that they took the punt based on knowing their audience and making a judgment call that the humour would be welcomed.

[Author]

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