Getting an ROI from online marketing

#EcomChat on Monday 17th August will discuss “Getting an ROI from online marketing”.

Every single ecommerce business is investing in online marketing, to varying degrees. Some have a strong handle on metrics like ROI, others have more basic measurement frameworks, looking at cost and revenue but not drilling down into channel ROI. Today we’re going to discuss how you make your online marketing work – what are the approaches you need to follow in order to drive ROI?

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

1. How can you measure ROI for online marketing?
2. How do you make marketing campaigns successful?
3. Does every activity have to provide a positive ROI?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.