Innovation in Ecommerce: Risk vs Reward

#EcomChat on Monday 8th December is on “Innovation in Ecommerce: Risk vs Reward”, discussing the pros and cons of two different approaches to innovation: (1) get it live and refine in the wild (2) optimise and fine-tune before release.

There are proponents of both approaches and today’s chat will focus on the implications of each approach, sharing our views on how best to approach innovation.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

1. Is it better to get something live as soon as possible, or make sure it’s polished before committing?
2. Should you ever put something live without doing usability testing?
3. How do you get your audience to buy-in to what you’re doing?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.