Making Effective Use of Ecommerce Homepages

September 28, 2020

#EcomChat on Monday 28th September will look at the glorious ecommerce homepage.

Every site has a homepage but they’re used in diverse ways, depending on factors including brand, product range, ecommerce expertise, resourcing and technology capabilities. Whilst the homepage isn’t the only important landing page for a website, it typically has the most pageviews as a single page, so it’s important to make use of this popular canvas.

On today’s chat we’re going to explore what’s important, what good looks like, as well as key considerations for measuring effectiveness. We’ll have three starter questions as always:

  1. What purpose does an ecommerce homepage serve and why?
  2. Which brands uses their homepage well and how?
  3. How should you use technology to improve homepage relevance and results?

We’re sure we’ll end up covering much more!

Thanks, Dan & James.

Join us at 1pm UK time on Monday 28th September and do share this post either on Twitter or via email with anyone you think would be interested.