Maximising The Impact of Ratings & Reviews

Using ratings & reviews is an established persuasion tactic for ecommerce. There are plenty of public case studies waxing lyrical about the impact reviews have on conversion rate, even case studies showing that negative reviews can have a positive impact too by establishing credibility.

It takes time and money to build a credible bank of reviews, so this week’s #ecomchat will discuss how you optimise review content and get the most from your investment.

As ever, there are 3 conversation starter questions:

1. What tactics can you use to increase your review content?
2. How can you integrate reviews into the on-site user journey to increase impact?
3. Is there a place for expert reviews alongside customer reviews?

Join us at 1pm UK time on Monday 5th November and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.