Measuring Customer Acquisition

Today’s #EcomChat will be on the topic of Measuring Customer Acquisition.

There is a very long list of metrics and KPI combinations that you could use for measuring the performance of customer acquisition marketing. We’ll discuss how do you make sense of this KPI landscape and pick KPIs that provide meaningful benchmarks.

So please join us and share your insights on how to use data to answer important questions, such as which campaigns to ramp up spend for.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. Which metrics/KPIs provide meaningful insight?
2. Should everyone use the same metrics/KPIs to measure acquisition marketing?
3. How can you use the data to improve your marketing performance?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.