Offline Marketing For Ecommerce Sites

#EcomChat on Monday 14th September will discuss “Offline marketing for ecommerce sites’.

Many digital people come straight into digital roles without a background in traditional direct marketing, so have very little exposure to offline media like TV, radio, press & print. We think it’s an important relationship and there’s evidence of big name retailers like JC Penney increasing investment in print media in recognition of the impact that things like catalogues and personalised direct mail can have on online visits and revenue.

As ever, there will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

1. Which ‘offline’ channels are appropriate for ecommerce sites + how can they be used to drive sales?
2. How does TV advertising work for ecommerce sites?
3. How do you measure offline channels + is it worth the investment?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.