Improving ROI from Paid Search

Today’s #EcomChat will be on the topic of paid search and how to optimise campaigns to drive results.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. What are the ‘must dos’ for paid search? e.g. research & planning, campaign structure, bid management etc.
2. How do you use testing to improve results?
3. What tools should you use to manage campaigns?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.