Pandas and Content for Ecommerce

#EcomChat on Monday 27th July will discuss “Panda and the importance of content for ecommerce and #SEO”.

In case you missed it, Google pushed out a Panda refresh last week. It’s likely to be a minor refresh, reportedly affecting only 2-3% of search queries. However, it raises the question again about the importance of unique, quality content, not just for #SEO but also for content marketing and ecommerce. So it’s the perfect topic for today’s chat! We’ll focus on content that sits on a website.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

1. What is ‘good content’ for an ecommerce website & who does it well?
2. How can you measure the effectiveness of content on a website?
3. What can ecommerce sites do to make sure they’re not at risk from future updates?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.