Keeping & Growing Customers

#EcomChat on Monday, 17th November will be on “Keeping & Growing Customers “.  Much of the attention in Ecommerce marketing goes on acquiring customers; today we turn our attention to the other side of the story.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

1. Why is so much more attention placed on finding new customers than growing existing?
2. Which marketing tools, techniques and channels can retailers use to keep customers after the first purchase?
3. Which are the best ways to measure retention? How does this fit with ‘conversion’?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.