Changes in Paid Search

#EcomChat on Monday 22nd February will discuss “Changes in Paid Search”.

Google have announced that they are going to discontinue ‘right hand side’ ads on Google Search Engine Results Pages. This is one of the largest changes in many years to the way text ads are displayed on Google, and will likely have ramifications for ecommerce companies everywhere. Therefore… we’re discussing the ramifications, reasonings, and rambunctious response in this week’s #EcomChat.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. What impact will Google’s ‘right hand side ads’ change have on Ecommerce sites?
2. What should Ecommerce site owners do now, or over the next few months, in response to this?
3. If you were starting an Ecommerce site today, would you put more effort into SEO or PPC, and why?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.