Selling Through Ecommerce Product Pages

July 20, 2020

#EcomChat on Monday 20th July will look at how you can get the most from ecommerce product pages.

Each individual product page typically gets a small % of total traffic, especially for a large catalogue retailer, but when you look at PDPs in aggregate, there’s a big chunk of site traffic passing through them. Optimising PDPs to improve conversion success is essential.

So for today’s chat we’re going to explore what good looks like in terms of content, ecommerce features and UX.

  1. How important is the fold to PDP information hierarchy?
  2. What critical content do you need to maximise your add to basket opportunity?
  3. How do you make PDPs effective campaign landing pages?

We’re sure we’ll end up covering much more!

Thanks, Dan & James.

Join us at 1pm UK time on Monday 20th July and do share this post either on Twitter or via email with anyone you think would be interested.