SEO for Ecommerce: In-House vs. Outsourced

SEO is constantly evolving, and still incredibly important to ecommerce. Whilst the fundamental principles remain the same (optimise your site technically for search engines, optimise your content and UX for people), how we execute SEO campaigns has changed significantly over the years.

Today we’re going to discuss the best way to resource your SEO strategy, looking at the pros and cons of building an internal team vs. outsourcing key elements to specialists.

As ever, there are 3 conversation starter questions:

1. Can you cover all elements of modern SEO effectively in-house without any outsourcing?
2. How do you decide when to invest in-house vs. use your budget to pay an external specialist?
3. Are there risks in mixing in-house + external resource, and if so how do you best mitigate them?

Join us at 1pm UK time on Monday 26th November and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.