Site clinic: Gucci.com

#EcomChat on Monday 11th May will be a live site clinic looking at the website of luxury fashion retailer Gucci.

High-end brands have an interesting challenge online where brand experience has to marry with ecommerce to make a site that looks beautiful but also sells effectively. How well does Gucci manage this balance?

So for today’s site clinic, we’ll focus on three key UX and ecommerce topics:

1. How effective is site navigation and what could be improved?
2. Do the PLPs and PDPs work hard enough to sell?
3. What does the site do well/poorly in terms of bringing the brand and its products to life?

We’re sure we’ll end up covering much more!

Thanks, Dan & James.

Join us at 1pm UK time on Monday 11th May and do share this post either on Twitter or via email with anyone you think would be interested.