Site clinic: Gucci.com
#EcomChat on Monday 11th May will be a live site clinic looking at the website of luxury fashion retailer Gucci.
High-end brands have an interesting challenge online where brand experience has to marry with ecommerce to make a site that looks beautiful but also sells effectively. How well does Gucci manage this balance?
So for today’s site clinic, we’ll focus on three key UX and ecommerce topics:
- How effective is site navigation and what could be improved?
- Do the PLPs and PDPs work hard enough to sell?
- What does the site do well/poorly in terms of bringing the brand and its products to life?
We’re sure we’ll end up covering much more!
Thanks, Dan & James.
Join us at 1pm UK time on Monday 11th May and do share this post either on Twitter or via email with anyone you think would be interested.