Storytelling in Ecommerce

This week’s #EcomChat was on the topic of “Storytelling in Ecommerce”. (thanks to @montsecano I think for the suggestion a few weeks back). By storytelling, we’re referring to the use of narrative in ecommerce user journeys, whether that’s the promotion of brand value propositions across the site, or creating beautiful campaigns that have a story to tell.

There were 3 outline ‘conversation starter’ questions:

1. Is storytelling relevant to websites, marketing campaigns or both and why?
2. Is storytelling purely a branding exercise or can it drive sales for ecommerce sites?
3. Who do you think does this successfully and why?

Here is the summary of answers from ecommerce & brand practicitioners, summarised quite fittingly using Storify:

Thanks very much to all who took part, and do drop us a note if you have any questions!

Dan & James.

ps. If you’re wondering “what is this all about?” there is an about page to explain everything.