Targeting Mobile Users with Paid Media

Today’s #EcomChat will be on mobile paid media strategy. We all know that mobile traffic has taken off, with some retailers getting more than 70% traffic from mobile devices. But what has happened in the world of paid media to enable effective targeting on mobiles, and what are the pitfalls of bidding for ad space on smaller screens?

As ever, there are 3 conversation starter questions:

1. How does mobile browsing impact paid search strategy & tactics?
2. How important is display and social paid advertising to reach mobile users?
3. What are the pitfalls of bidding for ad space to target mobile users?

Join us at 1pm UK time on Monday 11th February and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.