Testing & Experimentation for Ecommerce Sites

September 21, 2020

#EcomChat on Monday 21st September will look at website optimisation.

So for today’s chat we’re going to explore what’s important, what good looks like, as well as key considerations for measuring effectiveness. We’ll have three starter questions as always:

  1. Can ecommerce teams get by on A/B content tests alone?
  2. What elements of a website and business model should ecommerce teams test, and how?
  3. How do you ensure you measure the full impact of a test to avoid false positives?

We’re sure we’ll end up covering much more!

Thanks, Dan & James.

Join us at 1pm UK time on Monday 21st September and do share this post either on Twitter or via email with anyone you think would be interested.