The potential of social commerce

#EcomChat on Monday 6th July will discuss “Social commerce”.

Social commerce is relatively new but represents an interesting and inevitable convergence of conversation and shopping. If the first era for social media was building an audience and increasing levels of engagement/activity, the second era is generating financial value from this activity and integrating commerce capability within social networks. This chat looks to explore what’s happening and what digital teams can and should be doing about it.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

1. Which social commerce developments offer genuine revenue potential to ecommerce teams?
2. How is this likely to change the marketing mix?
3. Where should responsibility for social commerce sit

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.