This Week’s Topic: Mobile Ecommerce

This week’s #ecomchat will take place at 17.30 UK time. The topic for discussion is Mobile Commerce. I’m sure you’re already aware of the rapid growth in mobile usage and the advancements in technology that have fuelled this. A few interesting stats to whet the appetite:

• 4 out of 5 consumers use smartphones to shop (comScore, 2012)
• Mobile messaging ad spend will reach $7.4bn by 2017, driven by location-based services (Juniper Research, 2012)
• 34% have made a purchase using their mobile phone compared to 19% in 2011 (DC Financial Insights, 2012).

We’ll be focusing the discussion around three key questions. In our experience, these are the most important issues that need to be discussed when deciding how m-commerce fits within your business plan.

Question 1:
Responsive vs Separate Sites vs One-Size-Fits-All – what do you think are the pros & cons of each?

Question 2:
Marketing for mobile: what are you doing differently to take ‘mobile’ into account in your marketing?

Question 3:
Are you doing anything to measure ‘mobile’ vs ‘desktop’? (& where do tablets fit?)

Please join in on Twitter using the hashtag #ecomchat. After the chat we’ll post a write-up including any links shared by chatters.

For more information contact either @jamesgurd or @danbarker via Twitter.