This Week’s Topic – Enhancing Ecommerce with Mobile – Monday 18th February 2013

This Monday’s #EcomChat (18 Feb 2013) will be at the usual 13.00 UK time. This week we’re picking up another mobile theme to discuss how retailers need to use mobile to enhance the customer experience. Whilst we’ve touched on mobile before, this is looking at a specific application of mobile for retail so we hope you find it interesting

The topic will be “Enhancing Retail Ecommerce with Mobile”, looking at how customers want to interact with companies via mobile devices and what tech you should have in place to enable this. As mobile growth is impacting how retailers evolve their ecommerce channel, it’s an important subject for Client and Agency teams alike.

The three loose, conversation-starter questions will be:

1. What are the big trends in how people use mobile devices to interact with brands?
2. What are the in-store opportunities for multi-channel brands like John Lewis? And for smaller brands?
3. What technology needs to be in place to manage this?

Do join in if you’re free at 1pm UK on Monday (08:00 Eastern US), or simply follow the #ecomchat hashtag on Twitter. If you’re wondering “what is this all about?” there is an “about” page to help.

Thanks!

Dan & James