Creative Ways to Measure Ecommerce
Setting KPIs is a no-brainer, all ecommerce teams measure performance in some way or another. However, most reports focus on top-level KPIs such as revenue, conversion rate and average order value. It’s rare to find a trading report that aligns KPIs with the customer behaviours that the business wants and needs to measure, or the business performance metrics that align with the value proposition.
So this week we’ll discuss how you go beyond bog standard KPIs to find smart ways to measure ecommerce performance, using techniques like calculated metrics, segmentation and custom measurement (e.g. events, custom dimensions etc.).
To help each other learn better ways to measure outcomes and improve the relevance of analysis and reporting.
As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.
Here are the 3 questions:
- What non-standard KPIs do you use to measure ecommerce performance?
- How can you use segmentation to be smarter in analysis?
- How can you use custom configuration to turbo charge your data?
Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.