The Rise of Paid Social

#EcomChat on Monday, 18th August 2014 will be on “The rise of paid social”. Organic social has been an ecommerce fetish for many years but paid social has been growing rapidly as the major networks ramp up the tools and targeting options. But how important is paid social as part of your overall marketing mix?

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

1. Can you build a social media channel effectively without using any paid services?
2. What paid social options should ecommerce teams be aware of?
3. What are the key pros + cons?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.