Effective Email Marketing
#EcomChat on Monday 23rd May will discuss “Effective Email Marketing”.
Email is still one of the best ROI marketing channels for ecommerce, supporting both new customer acquisition and existing customer retention to drive lifetime value. But there’s a big difference between sending emails and doing proper customer-focused email marketing. This chat will get to grips with doing email the smart way.
We’ve teamed up with Dan Grech and Jacques Corby-Tuech, two super smart email marketers and the digital brains behind an excellent new email marketing series called No BS Email Marketing (we’ll let you work out what the BS stands for…).
In their words, NO BS Email is:
“Not a platform for sales guys or a pedestal for thought-leaders… This is an agenda-free forum for marketers to both consume and be heard”
Check out the first release, hot off the press and including lots of tasty insights from experienced. email practitioners. It’s completely free and you can get your hands on it here.
As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.
Here are the 3 questions:
- How do you stop your company sending low quality emails?
- What data points can you use to drive ecommerce email programs?
- How can you use testing to improve email performance and results?
Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.
No comments