Segmentation & Personalisation

#EcomChat on Monday 4th July will discuss “Personalisation & Segmentation”.

Often spoken about as ‘holy grails’ of Ecommerce, Personalisation & Segmentation are big focus areas for most online retailers. It’s broadly acknowledged that most are still early on the journey, and few are totally mature.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. What are the best ways to personalise/segment on-site user journey?
2. Which opportunities are there to segment/personalise marketing for ecommerce sites?
3. Where should a retailer focus their efforts around semgentation/personalisation?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.