Paid Media Acquisition + Retention for Ecommerce

#EcomChat on Monday 24th October will discuss “Paid Media Acquisition + Retention for Ecommerce”.

This is part 2 of our two-part chat around acquiring and retaining customers. Last week we discussed organic marketing; today we will drill down into paid media channels, so we’re including all facets of paid search, display advertising (including social) and affiliate marketing, as well as paid offline channels that are proven to support online response.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. How do you prioritise your paid media marketing focus for ecommerce?
2. What tools and techniques work?
3. What are the pitfalls to look out for?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.