Smart Product Recommendations

#EcomChat on Monday 21st November will discuss “Smart Product Recommendations”.

Merchandising is a well known term and a core capability for ecommerce. But there’s a big difference between providing product recommendations and using data sensibly to determine when, where, to whom and what to show different types of customer based on their purchase intent and personal interests. So this chat will delve into how you can use data to improve the relevance and results from your merchandising campaigns.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. What is good practice for product recommendations?
2. How can you use data and segmentation to improve relevance and results?
3. What examples do you have of ecommerce sites doing this well/poorly?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.