Does Desktop Still Matter for Ecommerce?

#EcomChat on Monday 9th January will be on the topic: “Does Desktop Still Matter for Ecommerce?”

Mobile traffic continues to grow, and for many retailers it’s now higher than desktop. On that basis, should retailers be paying as much attention to desktop?

As ever: there will be 3 conversation starter questions and anyone is welcome to join in (or just listen) using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. With mobile growing so fast, should retailers still pay as much attention to desktop?
2. Should retailers plan for different ‘journeys’ on desktop vs their mobile sites?
3. What are the best ways to manage marketing split by/across mobile & desktop?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.