New vs Repeat Customers

#EcomChat on Monday 13th March will be on the topic: “New vs Repeat Customers”

Is the experience of a first time buyer different to that of a loyal customer? Should websites take into account these differences? Today’s chat will try and answer these and other questions.

Here are the 3 questions:

1. Should Ecommerce sites do anything differently with ‘new’ vs ‘repeat’ customers?
2. Is it more important to appeal to new customer or repeat?
3. What should ecommerce teams measure in relation to ‘new’ customers? what for ‘repeat’?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.