Sales, Promotions, and Black Friday

It’s November. The month of Singles Day, Black Friday, and the month during which most Ecommerce sites get fully ramped up prior to Christmas & the busy winter Sale period. Therefore, today’s #EcomChat will be on the topic of “Sales, Promotions, and Black Friday”.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. What are the various types of sale tactics retailers can use, and which are most appropriate for different ecommerce companies?
2. What, in your opinion, should ecommerce companies be doing over the next couple of months to get ahead of their competition?
3. How can companies make the most of Black Friday, without simply giving away margin?

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.