Content for Ecommerce in 2018

As we approach the end of the year, we’re taking a look at some well-trodden Ecommerce ground & whether the stuff people have been doing over the last couple of years still applies. This week: ‘Content’.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. What should a retailer planning for big success in 2018 do in relation to ‘content’?
2. Content & SEO: We all know the commonly accepted wisdom, but what *actually* works?
3. What should retailers do to promote/distribute their content? If anything.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.