Content for Ecommerce in 2018
As we approach the end of the year, we’re taking a look at some well-trodden Ecommerce ground & whether the stuff people have been doing over the last couple of years still applies. This week: ‘Content’.
As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.
Here are the 3 questions:
- What should a retailer planning for big success in 2018 do in relation to ‘content’?
- Content & SEO: We all know the commonly accepted wisdom, but what *actually* works?
- What should retailers do to promote/distribute their content? If anything.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.