Product Recommendations for Ecommerce

It’s Monday again, the sun is shining and England aren’t out of the World Cup (yet!). It’s also chat time @1pm (UK time).

Today we’re going to pick apart product recommendations. Pretty much every ecommerce site uses them, but to varying levels. With a constant demand to nudge conversion rate and basket size in a northerly direction, we want to know what ‘good practice’ looks like for recommendations.

Here are the 3 questions:

1. What are ‘killer’ simple strategies to deliver results from recommendations?
2. How can you use data & tools to improve targeting and personalisation?
3. What advanced strategies/tactics can be used to take recs to the next level?

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.