Product Recommendations for Ecommerce
It’s Monday again, the sun is shining and England aren’t out of the World Cup (yet!). It’s also chat time @1pm (UK time).
Today we’re going to pick apart product recommendations. Pretty much every ecommerce site uses them, but to varying levels. With a constant demand to nudge conversion rate and basket size in a northerly direction, we want to know what ‘good practice’ looks like for recommendations.
Here are the 3 questions:
- What are ‘killer’ simple strategies to deliver results from recommendations?
- How can you use data & tools to improve targeting and personalisation?
- What advanced strategies/tactics can be used to take recs to the next level?
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.