Improving Product Page Performance

Product pages are critical for ecommerce; when you look at the volume of traffic going through product pages at an aggregate level, it’s often a high percentage of the total traffic. Product pages, for most ecommerce sites, are also pivotal to increasing conversion rate as the typical route to basket is via this page.

On today’s chat we’re going to look at how you can optimise your product pages to improve metrics such as add-to-basket rate, time to purchase, conversion rate and average order value.

As ever, there are 3 conversation starter questions:

1. How do you identify product pages that need to be optimised?
2. Are there any ‘just do it’ approaches that don’t need testing?
3. What should you test for product pages, and why?

Join us at 1pm UK time on Monday 18th March and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.