Improving Customer Satisfaction

We know the old adage that is costs more to acquire a new customer than retain an existing one. Whilst that may not always be true, it’s considered good practice for ecommerce to put plans in place to retain customers by delivering the best possible customer experience.

Interestingly, not all ecommerce teams have coordinated plans in place to understand what makes a customer ‘satisfied’, or marketing plans tailored to suit different types of customer post purchase.

So today we’re going to dive into the world of delivering customer satisfaction via ecommerce.

As ever, there are 3 conversation starter questions:

1. How do you learn what makes customers happy with your service?
2. What can you do post-sale to deliver a great customer experience?
3. How can you use NPS to improve customer satisfaction?

Join us at 1pm UK time on Monday 1st April and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.