Black Friday 2019

This week’s #EcomChat is on the topic of Black Friday.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. Should retailers participate in Black Friday this year, or are consumers over it? How should a company decide whether to participate?
2. If an ecommerce business wants to make the most of Black Friday, what are all the things they should do, and what are all the things they should avoid?
3. What should retailers do after Black Friday to make the most of the remaining ‘peak’ season?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.