SEO for Ecommerce: The Big Debate

EcomChat on Monday 5th July 2021 is our first monthly extravaganza of the Summer and will be on the topic of “SEO for Ecommerce Businesses”.

Many ecommerce sites that have grown over the last few years have done so on the basis of advertising & building brands. For example, Death Wish Coffee became a household name thanks to a Superbowl advert and Pangaia has built a brand loyal core audience through its point of difference with fast fashion.

So we’re asking, how important is SEO actually when you can grow with much greater certainty through other means?

1. You can grow an ecommerce site with certainty using other channels today, while SEO is a less certain option: What is the role of SEO now and how has this changed in the last few years?
2. When the bulk of organic traffic is on brand terms, how can SEO add value?
3. What are your top tips and tricks for capturing incremental traffic and sales from organic search?

It’s a hot topic and we’re pretty sure it’ll be interesting to cover.

@danbarker & @jamesgurd

p.s. If you have not taken part in #ecomchat before, there is info here: https://ecomchat.com/about/