Email Marketing for Ecommerce

EcomChat on Monday 27th September 2021 is on the big topic of Email: one of the biggest channels for ecommerce, that’s often overshadowed by its fancier or more expensive cousins.

Are email newsletters still important, or even useful? Which flows should you make sure you’ve got covered? We’ll discuss this and more.

1. What does a good email marketing program include for an ecommerce site?
2. Which email flows should ecommerce sites think about for different events in the customer journey or product journey?
3. Are email newsletters still important, if so, what’s ‘best practice’, and what are some of the ways you can differentiate to get better results?

Do join us on Twitter using the #ecomchat hashtag.

@danbarker & @jamesgurd

p.s. If you have not taken part in #ecomchat before, there is info here: https://ecomchat.com/about/