Black Friday 2017

November 27, 2017

Black Friday has *just* gone, and we’re in the middle of Cyber Monday. For some these have become the biggest promotional days of the year – positive events in the calendar; for others they are annoyances that take up time & mean an unwelcome hit to margin.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

  1. Was Black Friday 2017 good for ecommerce, or bad for ecommerce?
  2. What did retailers do for Black Friday & the cyber weekend/monday?
  3. What should retailers do in the remainder of the year, and *next* Black Friday?

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

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