Black Friday 2017
Black Friday has *just* gone, and we’re in the middle of Cyber Monday. For some these have become the biggest promotional days of the year – positive events in the calendar; for others they are annoyances that take up time & mean an unwelcome hit to margin.
As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.
Here are the 3 questions:
- Was Black Friday 2017 good for ecommerce, or bad for ecommerce?
- What did retailers do for Black Friday & the cyber weekend/monday?
- What should retailers do in the remainder of the year, and *next* Black Friday?
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.