Encouraging Online Shoppers to Buy
Join us on Monday 20th January to examine what ecommerce teams can do to convert brand and product interest into a paying customer – how to move from being found to being bought.
A lot of effort, and money, is spent gaining shopper interest, whether that’s through brand marketing driving people to campaign landing pages or paid media promoting specific product sets and deep linking to product pages.
However, the average conversion rate for ecommerce is still broadly in the 2-3% range (albeit with plenty of exception both lower and higher) and the average basket abandonment, according to the current Baymard Institute aggregate stats is 69.6%.
On today’s chat we will evaluate strategies and tactics to convert hard-earned visitors into purchasers, sharing insights and case studies where possible.
As ever, there are 3 conversation starter questions:
- What are sensible ways to use data to determine when someone is ready to buy?
- What merchandising and marketing activity works in the ‘consideration’ phase, before the point of purchase?
- What on-site merchandising tactics can help speed up the purchase and convince the shopper to act?
Join us at 1pm UK time on Monday 10th January and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.