This Week’s Topic – Ecommerce Marketing KPIs – Monday 21st January 2013

This Monday’s #EcomChat (21 Jan 2013) will be at a new trial time of 19:00 UK time – this is based on feedback from last week where enough people touted an evening start of us to think it’s worth giving it a crack.

The topic will be “Ecommerce Marketing KPIs” – a topic we have surely all discussed many times in nightclubs & at football matches across the land.

The three loose, conversation-starter questions will be:

1. What are the most important KPIs for ecommerce marketing? (and why?)
2. Any good examples of KPIs? Ones applicable to all businesses, surprising odd examples from particular businesses?
3. Attribution: Holy Grail or Red Herring or Other?

Do join in if you’re free at 7pm UK on Monday (14:00 Eastern US), or simply follow the #ecomchat hashtag on Twitter. If you’re wondering “what is this all about?” there is an “about” page to help, and the summary of last week’s ecomchat is here.

Thanks!

Dan & James