Ecommerce Conversion Optimisation in 2020

December 16, 2019

Today’s EcomChat will focus on “Conversion Optimisation in 2020”.

Conversion sprung to popularity a few years ago – pushed initially by Conversion Rate Experts. It reached a peak in the last couple of years, but is still a hot topic in most ecommerce companies today.

As ever, there are 3 conversation starter questions:

  1. Is ‘conversion optimisation’ still an area that ecommerce sites should focus on? Why/why not?
  2. What are the most likely areas ecommerce companies should put effort into around CRO, and what are the myths/pitfalls to avoid?
  3. If you were starting a CRO program today for an ecommerce company, what would your approach be?

Join us at 1pm UK time on Monday 16th December and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

Tags: CRO,

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