Ecommerce Product Category pages
#EcomChat on Monday 3rd August will explore the role of category landing pages for ecommerce sites.
As mobile traffic has rocketed, the traditional category landing page has come under scrutiny, and not all sites uses these gateway pages, preferring instead to nudge shoppers further down into specific product list pages.
So for today’s chat we’re going to explore whether the category landing page still has a valid role in for an ecommerce team and its customers.
- Are there valid use cases for product category pages?
- How should you measure success for this type of page?
- When should you push people direct to PLP vs. use a category landing page?
We’re sure we’ll end up covering much more!
Thanks, Dan & James.
Join us at 1pm UK time on Monday 3rd August and do share this post either on Twitter or via email with anyone you think would be interested.